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Use sound as an ad enhancer, but remember that your ads have to be comprehensible to users who browse Facebook with the sound off on their device.

Emphasize the “newness” of your offering to attract more attention.Create mobile-optimized ads for 1.9x more ROI (think vertical images and videos).Display a visible brand logo in your creatives to increase your ROI by 5x, ideally within the first two seconds of the ad.Use Facebook’s automatic ad placements 8 or more placements is 3x more effective than campaigns with only 1-3 placements.Shoot for a weekly ad frequency of 1 or 2 it’s 4x more effective than less than.In December 2022, Facebook announced a list of essential tips that will help advertisers boost the ROI of their campaigns.

Fortunately, every so often the company releases best practices for advertisers backed by their own internal data.

With Facebook Ads always changing, it can sometimes feel like Meta is moving the goalpost while you’re just trying to figure out best practices.

Guide: A Simple Formula for Converting Facebook Traffic Into Sales – Click and get your copy now! It’s 100% Free! Facebook reveals advertising best practices